Brands today are in a constant hustle to outshine others in the market and become the top choice of consumers. One of the most cost-effective solutions that can help them instantly grab the spotlight is via fine-quality packaging such as cardboard display boxes.
These boxes not only offer perfect storage to the inside items but also serve as robust tools to market and brand your business as well as enhance the overall user experience. Let’s explore together what these boxes are and how they serve as an efficient marketing solution for your brand.
What Are Cardboard Display Boxes?
As the name suggests, these are custom display boxes made of cardboard material, which is quite a cost-effective and sturdy option. These boxes differ from ordinary packaging as they lend a fine display to items in an attractive and organized manner. The box design often includes cut-out windows, vibrant prints, and creative designs which allow customers to get instantly attracted to the product inside.
Cardboard display boxes are mostly used in retail stores, trade shows, and exhibitions, and also work quite well for e-commerce platforms as a strong marketing tool. These boxes serve dual functions as they present products in an enticing manner while functioning as promotional tools at the same time. The purpose of these boxes is to successfully convey the brand’s message or offerings and showcase the best side of the inside product, which results in piquing the attention of the target audience.
What are the Top Benefits of Cardboard Display Packaging?
Brands can benefit from various perks when they use these boxes for packing and presenting their products. Here are the main benefits that they can acquire from these robust packaging boxes:
Cardboard display boxes serve as an affordable choice for brands due to the material they use in their making, i.e. cardboard. Businesses can achieve premium looks from this low-cost material and rock the market. As the material is overall recyclable, this makes it an excellent choice for all eco-conscious buyers. Thus, using cardboard display boxes can enhance your brand’s repute in the market due to green practices.
The main benefit of choosing these boxes is their ability to be tailored according to specific consumer needs. Using these boxes, you can also seize the chance to foster brand engagement by adding logos, product information as well as slogans on them. The boxes include either die-cut windows or transparent panels to let customers view the inside items without the need to unbox them. This design allows customers to view products inside without opening the box which enhances both visibility and sales potential.
At all times, these boxes ensure maximum protection of items during transit and display, leveraging the durable nature of cardboard material. The overall box design incorporates certain features which allow for a simple assembly thus saving both time and labor. The cardboard material combines durability with light weight that enables easy transportation and a quick setup process.
Types of Cardboard Display Boxes
Based on the type of purpose they are going to be used for, and the settings they are going to be displayed at, this type of packaging is available in these types:
1. Countertop Display Boxes
As the name implies, these are small boxes that are specifically made to put on countertops or shelves, and the best fit for storing and displaying small items like chocolates and other accessories. These boxes help in instantly grabbing the attention of customers in retail settings.
2. Floor Display Boxes
These are larger in size and placed on the floor where they help to promote bulk products or special offers. Normally, these are used in supermarkets and retail stores. As these are sturdy in nature, they can help to hold multiple items at the same time.
3. Pop-Up Display Boxes
These are famous types of cardboard display boxes that are used to create a 3D effect and are mostly used at trade shows and exhibitions. Their appealing display serves as a gateway to attract and engage customers directly towards your brand.
How to Smartly Use These Boxes for Branding?
Brands can use display boxes effectively to achieve maximum benefits. The following guidelines will help you reap maximum branding benefits from these boxes:
Your display box design serves as the primary factor to pique customer attraction. The fusion of appealing colors with bold text elements and professional visuals as per your brand’s guidelines helps in fostering your brand’s image in the market. These boxes need to be equipped with the right branding details such as logo, contact information, slogan, and any other details that can help the audience learn more about your brand and the product.
For example, the box for organic skincare products needs to highlight terms like “natural”, “eco-friendly”, and “chemical-free” to stand out. The dimensions of the box need to match the type of product it displays. A narrow and elongated display box suits wine bottles perfectly while flat rectangular containers suit clothing products and books the best.
Display boxes made from cardboard offer excellent branding of your specific offers along with discount deals and new product releases. Bold text and graphics can be used to promote products while sparking the desire among the audience for impulse purchases. Placing your display box at the right spot also matters a lot and creates a major impact on the ability of your custom packaging boxes to attract attention. Thus, all stores must display these boxes in areas where they can receive high customer traffic and near the checkout counters for maximum visibility.
These days, the trend of interactive packaging has boomed a lot, and keeping in view, placing a QR code on these boxes serves as a gateway to how customers can access your website or social media pages through this code to boost brand engagement.
To get sales-oriented and high-quality cardboard display boxes, look no further than Packaging Mania- a top-rated packaging supplier in the US.
